Grant Application
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An
Application for Funding under the North Carolina Community
College System House Bill 275 - Worker Training Program:
Utilizing Non-reverting Start-up Fund for Regional and
Cooperative Initiatives
March 27, 2000
Revised
June 8, 2000
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Submitted
by Blue Ridge Community College, acting as the agent
for a consortium of the following community colleges:
Asheville-Buncombe Technical Community College
Blue Ridge Community College
Caldwell Community College
Catawba Valley Community College
Haywood Community College
Isothermal Community College
Mayland Community College
McDowell Community College
Southwestern Community College
Tri-County Community College
Western Piedmont Community College
Wilkes Community College
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Background
In September of 1999 the presidents of the 12 community colleges in
Western North Carolina met to determine how each institution could
use technology to improve the delivery of education and training and
to promote economic development in the region. As a result, a work
group was formed and charged with assessing the colleges' collective
state of infrastructure and connectivity. Their report, a document
titled: "Narrowing the Digital
Divide: The Unique Role of Community Colleges in Western North Carolina,"
included a recommendation that a formal coalition of the 12 colleges
be formed and that the Coalition initiate an electronic commerce (E-commerce)
development project. This application is a direct result of that collaborative
effort.
The Plan: Regional Need to Promote Economic Development
Manufacturing plants in Western North Carolina (WNC) in recent years
have been displacing workers at an increasing rate. The days of landing
a blue chip industry in our region are over, yet the greatest need
in WNC today is jobs. The community colleges understand that the future
is in small businesses and in the knowledge based economy. With this
in mind, the Work Group began to focus on the best way to infuse electronic
commerce into the local economy. They quickly saw the potential economic
strength in existing small "home grown" businesses such
as artisans and crafters. There are over 750 of these businesses in
the region that operate full time. The real challenge is to help them
overcome their remote location and develop new markets for their products.
It was also agreed that if we properly promote our greatest resources,
our natural beauty and quality of life, we could attract new small
business entrepreneurs to the region. By using electronic, these new
residents could work from their homes and do business globally.
To meet these challenges, the Work Group settled on an agenda with
four interdependent parts: (1) an electronic commerce resource network
to serve as a tool for training delivery, (2) an extensive E-commerce
training and incubation program, including a new certificate in E-commerce,
(3) a kick-off summit conference to alert the region of both the needs
and the resources available in E-commerce, and (4) an advisory board
that will promote, manage and inspire the 12-college consortium. The
proposed project clearly meets eight of the fifteen NCCC System Goals
contained in the 1999-2001 Strategic Plan (see
Attachment A). It is envisioned that, if implemented as an
integrated plan, this project will yield positive and long lasting
results and can serve as a model across the State and beyond.
Western
North Carolina Electronic Commerce Resource Network
The proposed WNC Electronic Commerce Resource Network includes: an
E-commerce instruction component, a web page incubation component
and a local users networking component, all of which are linked by
a larger component in the form of an interactive web site which will
serve as the "hub and spokes" of this unique E-commerce
network which will be supported by new computer hardware and specialized
software.
| Objective
1: To link all
12 western regional community colleges and their
E-commerce instructional offerings. |
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The
network will link all 12 colleges and give each equal access to
a powerful computer designed to host a Consortium Web Site.
This site will also be the vehicle for students to get 'on-line'
training in E-commerce. In a sense, it will be a single port of
entry for access to the world of E-commerce. The Web Site would
have a multitude of users including: existing area businesses involved
in E-commerce, individuals considering entering the E-commerce market,
and community college students, staff and faculty. According to
sources at Handmade in America, there are some 3,400 part-time crafters
in the region, yet only a few market their products on the Internet.
The Web Site would open new doors not just to artisans, but also
to specialty businesses such as bed and breakfasts, gift shops and
Christmas tree farms.
The Web Site will be designed as a prototype and set up by a consultant
who will be the designated Project Manager for a one-year period.
The Project Manager will coordinate training components, establish
a marketing program, coordinate the summit conference, manage Consortium
relations and assist in initial web site design. A Webmaster will
be charged with designing and maintaining the Web Site. This individual
will be a college employee and will be given release time during
the project. The Webmaster will also assist in providing E-commerce
training, recommend Consortium web policies and procedures, and
provide technical assistance to Consortium members. After one year,
the Project Manager's duties will diminish and be absorbed by the
Webmaster.
To operate the Web Site, a new super server computer will be acquired
and housed on one of the campuses. Each consortium college will
require a smaller, dedicated server to handle the increased volume.
In order to accommodate the user load without adversely affecting
existing college capacity, the super computer host will require
a bandwidth upgrade to a dedicated, leased
T-1 line. In addition, the project will provide each institution
with its own small-scale web development server that will provide
for localized web-based training and storage during the development
of web pages.
| Objective
2:
To deliver to students/entrepreneurs throughout
Western NC, the instruction necessary for conducting
E-commerce. |
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E-commerce
instruction takes many forms and the Web Site will be designed
to offer basic information about electronic commerce geared to varying
levels of need. It will employ the latest technology including streaming
audio and video clips and will carry links to the E-commerce resources
of all of the Consortium members so that users have the power of
12 local community college contributors. The Site will have links
to the best of other E-commerce sites on the Internet, with an emphasis
on offering training programs. The Web Site will contain a variety
of 'on-line' E-commerce courses, some free and some password protected.
Consortium faculty members will create many of these courses themselves
and the Virtual Learning Community may be the source of others.
The newly developed Web Site will be a valued resource to teach
curriculum students in college transfer or business administration
programs or teach continuing education students. Some of these students
will be small business entrepreneurs or employees of existing businesses
who want to integrate E-commerce into their respective work areas.
The network can be used by college staff, public agencies or government
officials who want to use E-commerce to improve customer service
such as a local water department that wants to accept utility payments
or take new service requests on line.
| Objective
3:
Incubate web sites of E-commerce students / entrepreneurs
on the Consortium server to assist in the launch
into E-commerce. |
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The
Consortium's Web Site will be the point of access to web design
instruction and to the web page design incubator program
that will be offered at each college. In this program the 'student'
can learn the basics of E-commerce, go to a computer lab to design
a web page, store the work on the local web development server,
retrieve it later and keep working. In Certificate courses, students
will learn web page management as well as how to do business on
the Internet. Once graduated from the Certificate program, the students
will move to the "practicum" program where they will design
a web page for their own business. During a 6 to 12 month "incubation"
period, the Consortium will host the student's web page. At a point
in time the student will "go live" and actually market
his products or services on the web and do it all using the Consortium's
Web Page. After the incubation period, the page must migrate to
another Internet service provider of the student's choice.
Students will have access to the latest E-commerce software including:
Cold Fusion, Front Page, Go Live, Photo Shop, Access and others
using a modest software allowance in the grant. There will also
be an "on-line help desk." Graduates will also "give
something back" by serving as on-line mentors for the next
class. The project includes three stand-alone work stations located
at each institution's Small Business Center that will offer the
student the ability to work when computer labs are in use. Hands-on
instruction will be given by the local SBC.
The Web Site will offer a local users networking feature. This will
be achieved through an E-commerce list serve available to all WNC
businesses, particularly those whose employees have taken the E-commerce
course work through the Consortium. Users can post information on
E-commerce, share success stories, talk about what's new or discuss
subjects such as E-commerce legal and security issues, credit card
invoicing, product shipping, and do it all on-line.
| Objective
4: To create and deliver E-commerce training
to serve up to 180 Consortium faculty and staff |
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Staff
and Faculty Training in E-commerce
Training will be delivered to up to 180 Consortium faculty and staff.
The Consortium will retain a number of consultants and instructors
with varied disciplines who will provide key personnel at each institution
with basic instruction in E-commerce. Some of the training will
be in workshop format and some will be delivered among the colleges
using interactive distance education, where as many as five NCIH
locations in the region will be designated as regional training
sites. Training will be offered in basic electronic commerce and
its applications and how to integrate it into existing curricula.
Dr. Michael Rappa, who heads the E-commerce Section at North Carolina
State University, says that "E-commerce is more like drivers'
training than physics - you've got to get them behind the wheel."
The program will emphasize "hands-on" training to achieve
true understanding of rather complex subject matter. There will
also be a "train the trainer" component, where designated
staff and faculty will be designated as E-commerce mentors for others
on their respective campuses.
| Objective
5: Promote the importance of E-commerce in WNC
as a tool for economic development |
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Kick-off
Summit Conference
The Consortium will sponsor a region-wide "kick-off" summit
on E-commerce which will be held in a central location in WNC and
will be open to community college officials, key people involved
in economic development and those in private business, particularly
small businesses. The conference will focus on opportunities available
through E-commerce and will promote the new role of the community
college in economic development using E-commerce. The Consortium
will co-sponsor the summit with other economic development agencies
and education institutions in Western North Carolina.
| Objective
6: Collaboratively manage and lead the Consortium
through a WNC E-commerce Advisory Board |
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WNC
Community College Electronic Commerce Advisory Board
The Consortium's Advisory Board will include officials appointed
by and representing each of the 12 community colleges. The members
can be community college officials, economic developers, or representatives
of business and industry, particularly those engaged in electronic
commerce. The Board will be charged with hiring the project manager.
The Board will develop new ideas and concepts for the Consortium
and provide leadership and oversight for the project.
Institutional Commitment
As noted in the first paragraph of this narrative, a 12-member
consortium was formed in response to identified economic development
needs in Western North Carolina. This proposal follows the recommendations
of that initiative. The president of each of the 12 consortium institutions
formally supports this project and this grant application. Areas
of individual College responsibility for the project are shown in
Attachment B.
Budget
As detailed in the Budget Narrative (Attachment
C) and summarized below, project will require a total expenditure
of $600,000, not including local in-kind expenses.
| Salaries
and Benefits |
$116,000
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| Contractual
Services |
$123,000
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| Travel |
$
14,000
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| Equipment |
$156,000
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| Instructional
Supplies & Materials |
$191,000
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| Total
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$600,000
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Evaluation
At the beginning of the final quarter of grant funding, the Advisory
Board will appoint a Project Evaluation Team, drawing upon Consortium
members for its make-up. The Team will measure the progress of
the Consortium toward meeting each of its six stated objectives.
The Project Evaluation Team will report on project successes but
will also be charged with noting unanticipated outcomes and making
recommendations for improving the project. The Team will submit
its report to the to NCCCS through the Advisory Board.
Attachment A
NCCCS System Goals Addressed by Western NC E-commerce Development
Project
Listed below are the 8 (of 15) System Office goals that are addressed
by the Proposed Electronic Commerce Development Project.
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Goal
1:
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Develop
the educational and training programs necessary to meet
the workforce needs of each service area.
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Goal
3:
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To
acquire and maintain the facilities, equipment and learning
resources required to support the education and training
objectives of the community college system.
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Goal
4:
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Provide
all students with skills for lifelong learning.
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Goal
5:
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Upgrade
and retrain adult workers through accessible education and
training programs.
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Goal
7:
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Develop
innovative and flexible programs and services that meet
the needs of the workforce and the economy.
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Goal
9:
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Utilize
appropriate measures of quality for the improvement of programs
and services.
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Goal
13:
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Support
faculty and staff in the appropriate use of instructional
technology.
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Goal
14:
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Create
an integrated system-wide virtual learning environment.
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Attachment B
Proposed Areas of Responsibility for the Western North Carolina
Electronic Commerce Development Project
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Institution
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Primary
Area of Responsibility
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| Asheville
Buncombe |
|
| Blue
Ridge |
- Lead
agent for grant application
- Fiscal
agent
- Regional
training site
|
| Caldwell |
- Administer
grant
- Assist
in initial web page design
|
| Catawba
Valley |
- Assist
with E-commerce training
- Provide
course material for web page
|
| Haywood |
- Kick-off
Summit Conference coordination
- Assist
with E-commerce training
- Regional
training site
|
| Isothermal |
- Coordinate
public relations
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| Mayland |
- Provide
course material for web page
- Alternate
fiscal agent
- Liaison
with artisan and craft community
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| McDowell |
- Coordinate
project evaluation
- Regional
training site
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| Southwestern |
- Host
super computer
- Host
webmaster
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| Tri-County |
- Assist
in initial web page design
- Regional
training site
|
| Western
Piedmont |
- Advisory
Board coordination
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| Wilkes |
- Assist
in initial web page design
- Regional
training site
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Budget
and Narrative
Attachment C
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